Neuer "Street Fighter" Film?

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Capcom has unveiled a partnership with Hyde Park Entertainment on a new Street Fighter film franchise that will tie into games, a potential TV series and more. The movie will focus on the character Chun Li (pictured). Capcom marketing guru Charles Bellfield sheds some light on this project.

[...]With the success of Resident Evil and the 20th Anniversary of the Street Fighter game approaching in 2008, Capcom has decided to partner with Hyde Park Entertainment on a new Street Fighter film franchise. It's part of a multi-platform approach that will see new games, the film, a potential TV series and other Street Fighter entities being released in 2008.

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GameDaily BIZ: How is the new Street Fighter film different from what Capcom did back in 1994?

Charles Bellfield: What we're announcing here is a movie based around a character, so it gives more story line than the actual movie project in the past which was a general Street Fighter franchise. This is a far more character-based and story-based film that we're working with Hyde Park in developing. Chung Li is one of the main characters and she's one of the most popular characters in the U.S. and also appeals to the Western audience. Going forward, largely because of the reputation of videogames going to movies, having a more direct input into the creation of the movie experience is important in managing Capcom's brands. We want to build a strong franchise successful in a different medium like movies, rather than just handing over our IP to other people to develop movie franchises.

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